Follwing on from my report last week about IDW’s mobile and digital strategy. CBR’s Robot 6 have some further thoughts:
Y’see, the potential digital audience doesn’t have the same biases and preferences as the direct market, and the concept of smaller publishers fighting against the might of The Big Two falls even further to pieces when you realize that one of those two hasn’t bothered to show up just yet. And, to IDW’s credit, they’ve got a lot of big toys that a lot of people will recognize with their Transformers, GI Joe, Angel and True Blood licenses amongst others, as well. So, is this a case where being first and relatively recognizable is going to pay off?
Occasionally you can get something a little extra digitally. This time it’s with the upcoming Fantastic Four issue. If you order before the 29th January 2019 you will get issue #6 – The Directors Cut! […]
Friday afternoon, Monkeys Fighting Robots announced its first digital comic strip, Tales of Monkeys Fighting Robots with art by Jamie Jones and the occasional words by Matt Sardo, will debut Super Bowl Sunday, February 3. […]