Techland‘s Graeme McMillian has posted an interview with David Steinberger about the Comixology app, Boom!, Marvel and the future.
Have you had any feedback from retailers about digital distribution? I’m thinking about some of the retailer commentary I’ve seen about Marvel’s same day digital release of the Invincible Iron Man Annual, for example… Retailers seem to think, “That’s great, if it brings people back to the stores.”
The retailers who’ve been with us the longest have realized that they actually get more customers through the retailer finder in the digital app. They get people coming in to buy the Walking Dead in trade paperbacks or hardcover editions, that’s a story we hear quite a bit. I think our guys get that, this is happening one way or another, and it’s better to have a partner like us whose vision is one unified market instead of someone who thinks that digital is a replacement to print, or is looking to kill off the print market. I don’t think that’s anyone’s intention, as far as something like Marvel going day-and-date.
Read more:Â http://techland.com/2010/06/16/talking-digital-comics-with-comixologys-david-steinberger/2/#ixzz0r6R9qDRX
