Comics Alliance, as part of their Digital December have an interview with David Gabriel, Senior Vice President of Sales, and Ira Rubenstein, Executive Vice President, Global about the Marvel Vault and more:
CA: The concept of the Marvel Comics App Vault seems to runs counter to some people’s ideas about how digital media should be distributed. Could you explain a little about the digital strategy involved in creating the Vault?
DG: Sure…sales is the number one reason. Those titles weren’t selling. We decided to take those books from the app, and possibly bring them back at a time when there’s more of a marketing platform to position them to sell. Since this is a new medium and format for the industry, we decided to take the stand and make the changes that we felt were necessary. In the end this will give us a cleaner look within the app and make it easier to start to merchandise and promote the books that people want to read.
Check the whole interview out here