Link: Red 5 founder talks digital strategy

Some good stuff from the bods over at Robot6:

Red 5 led with the best-sellers, making their top titles, Atomic Robo and Neozoic, available for the iPhone back when each issue was a separate app. And Ens says the comics are selling, with both revenues and the number of comics downloaded increasing every month. “In terms of total sales revenue, it’s still small but growing,” he says.

As I see it, the main advantages of companies creating their own stores are more money and more creative control. The publisher can avoid middleman percentages to Apple or the technology partner. Also, the publisher can avoid having works from other publishers vying for the reader’s attention. Unfortunately, these are advantages for the publisher and not for the reader.

Check the whole thing out here


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