After the news of yesterdays team up between Diamond and iVerse – The Beat have an interview with Dave Bowen from Diamond about how it will work:
THE BEAT: Letâ€™s start out, suppose I am looking to buy the new issue ofâ€¦letâ€™s sayÂ Transformers. I walk into my comics shop. Whatâ€™s going to happen?
BOWEN: If the comic shop has it on the rack, obviously youâ€™ll probably buy it that way. If they donâ€™t have it on the rack and it is one of the books that IDW has chosen to be part of its program â€“ publishers donâ€™t have to put heir entire line in this program. If IDW wants to putTransformers on the Playstation first, they can do that. Weâ€™re going to imprint Plexiglas document stands and give them to retailers. Theyâ€™ll have a sell sheet for the new weekâ€™s books inside and in fact the one Iâ€™m looking at on right now hasÂ Transformers ongoing #16 as an example. That POP display is one of the ways that the conversation might get started about a digital sale. Weâ€™ll also do shelf talkers and header cards for books that are available digitally as well.
Check out the whole thing here