From Robot 6 @ CBR
Brigid: Letâ€™s start with a retailer who has a website. Basically, you will set up a storefront that has the retailerâ€™s name on it but is really an iVerse website on the back end, much like comiXology does, correct?
Michael: I canâ€™t speak to how anyone elseâ€™s programs will ultimately function, but in concept they will be similar, yes. Two things I want to make clear about our program is that the the customer can stay on the retailerâ€™s site to redeem their comics codes, buy new comics, and read the comics they have purchased. Our sites will also work with a retailerâ€™s online payment methods so that they receive the money from the transaction when it happensâ€”just like their online and in-store sales right now.
Brigid: If a retailer doesnâ€™t have a website, the sales go through iVerse. Would they go through the iTunes store in that case? If not, how would you avoid that?
Michael: Apple requires that if you sell something outside of their market place that you give them the opportunity to sell it through In-App-Purchase as well. Thatâ€™s what weâ€™re doing here. Weâ€™re not necessarily trying to go around Apple because of some level of dissatisfaction. Quite the contrary actually. Weâ€™re very happy with Apple, and weâ€™ve had a great relationship for the last several years. Weâ€™ll continue to work with Apple, and several other large OS providers, to make sure weâ€™re offering a compelling product on their platformsâ€¦and with over 4 million downloads of iVerse powered products, weâ€™re pretty happy with the audience iOS has brought us. The question is how do you turn that audience into a Direct Market audience? The news stand audience was convertedâ€”Iâ€™m a living example of thatâ€”we believe that a good portion of the digital audience will be the same. Weâ€™re going to do everything we can to bring those people into the stores, and we expect theyâ€™ll be interested in both digital and physical goods when they get there.
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Comics Plus on the iPad