Over at ICv2 there is an interview with Dark Horse CEO – Mike Richardson. Of particular interest is his comments regarding the launch of Dark Horse Digital:
While weâ€™re on the topic of digital, Apple recently announced a new policy regarding how apps can work in terms of content thatâ€™s not bought through iTunes.Â Is that impacting Dark Horses plans for its own digital launch?
If you saw our announcement in New York in late 2010, you know that it is impacting us.Â We basically were about to launch when they announced their new policy.Â Of course that didnâ€™t make as much news regarding Dark Horse on the effect it had on Dark Horse, but certainly one the readers that was rejected got a lot of attention.
We were set to go, soÂ this isÂ going to delay us a few weeks, but weâ€™ll be fine.Â We have a really aggressive program.Â We want to put our stuff up but we want to make it available.Â We want to make it availableÂ at really great price.Â Some of the challenges that we have with AppleÂ are thatÂ weâ€™d like to charge the price we want to charge and weâ€™d like to make sure we have last say in how our material is presented, but weâ€™re like everyone else.Â We need to be in the Apple store, so weâ€™ll do what we need to do.Â Dark Horse is into Apple in a big way–we use Macs and Apple technology for our whole company.Â We have iPods and iPads and iPhones and weâ€™re very much Apple reliant.Â Itâ€™s not a big deal, itâ€™s just going to delay us a few weeks.
Check the whole interview out here