Given that background, one of his first goals as Archaia publisher is ramping up current multimedia initiatives, saying that digital comics are â€œnot something that you can ignore, frankly.â€ Kennedy makes it clear that heâ€™s not just talking about making comic book pages viewable online, but also exploring ways to truly embrace and integrate the format.
â€œNot just doing a flat, direct, two-dimensional presentation,â€ said Kennedy, who called digital comis â€œanother toolâ€ as opposed to another market competing with the print product. â€œNot just putting it into a scanner and calling it a day. How can we make this a more interactive experience? As soon as one person does something cool and new, then everybody does it, so we want to see if we can be the first person to do the next cool, digital thing.â€
This is another smaller publisher looking to make great waves in the digital world – good luck to them!
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