Following yesterdays massive announcement from DC, Bob Wayne of DC has sent an letter to retailers on their plans:
A LETTER ON THE DC UNIVERSE AND SEPTEMBER 2011
To our comics retail partners,
In the time Iâ€™ve worked at DC Comics, Iâ€™ve witnessed any number ofÂ industry defining moments. But today, I bring you what is perhaps theÂ biggest news to date.
Many of you have heard rumors that DC Comics has been working on a bigÂ publishing initiative for later this year. This is indeed an historicÂ time for us as, come this September, we are relaunching the entire DCÂ Universe line of comic books with all new first issues. 52 of them toÂ be exact.
In addition, the new #1s will introduce readers to a more modern,Â diverse DC Universe, with some character variations in appearance,Â origin and age. All stories will be grounded in each characterâ€™sÂ legend â€“ but will relate to real world situations, interactions,Â tragedy and triumph.
This epic event will kick off on Wednesday, August 31st with the debutÂ of a brand new JUSTICEÂ LEAGUEÂ #1, which pairs Geoff Johns and Jim Lee,Â together for the first time. (Yes, this is the same week as FLASHPOINTÂ #5.)
We think our current fans will be excited by this evolution, and thatÂ it will make jumping into the story extremely accessible to first-timeÂ readers â€“ giving them a chance to discover DCâ€™s characters andÂ stories.
We are positioning ourselves to tell the most innovative stories withÂ our characters to allow fans to see them from a new angle. We haveÂ taken great care in maintaining continuity where most important, butÂ fans will see a new approach to our storytelling.
Some of the characters will have new origins, while others willÂ undergo minor changes. Our characters are always being updated;Â however, this is the first time all of our characters will beÂ presented in a new way all at once.
Dan DiDio, Bob Harras and Eddie Berganza have been working diligentlyÂ to pull together some of the best creative teams in the industry. OverÂ 50 new costumes will debut in September, many updated and designed byÂ artist Jim Lee, ensuring that the updated images appeal to the currentÂ generation of readers.
The publication of JUSTICEÂ LEAGUEÂ #1 will also launch digitalÂ day-and-date for all ongoing superhero comic book titles â€“ an industryÂ first.
On Wednesday,Â JuneÂ 1st, this initiative is expected to be announced inÂ a nationwide feature article, and weâ€™re hopeful the news will beÂ picked up by media outlets around the world. Throughout the monthÂ weâ€™ll reveal more details of our plans with articles in both theÂ mainstream and comics press and onÂ JuneÂ 13th the Diamond catalogÂ solicitations for all of the September titles will be released,Â followed by theÂ JuneÂ 29th street date of the print version ofÂ Previews.
DC Comics will support this initiative with an innovative mix ofÂ publicity, promotional efforts and retailer incentives designed toÂ maximize your opportunity to increase your DC sales. We will discussÂ additional details of these incentives when we get closer toÂ solicitation later inÂ June.
Weâ€™ll be updating you more through email as September nears. ButÂ today, I hope your share our enthusiasm for this historic news!
Sincerely,Bob Wayneâ€¨SVP, Salesâ€¨DC Entertainment
I’ll see what feedback we get from retailers soon!