Then the iPhone was bornâ€”and Comixology was forced to speed up its plans. â€œWe thought weâ€™d have a couple of years to get to digital comic books, but the minute Apple put up the app store, there were people out there putting out some form of digital comics,â€ Steinberger says. Apple soon began allowing in-app purchasesâ€”an opportunity, Steinberger says to create a major revenue stream for Comixology.
But Steinberger wanted to ensure that the experience of reading comics digitally would be just as satisfying for fans as leafing through comic books is. So he and his software developers came up with â€œguided view,â€ a system that allows readers to see the entire page as the artist originally designed it, while easily swiping from one text bubble to the next so they can page through the story sequentially.
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