Press: comiXology Goes Live With Over 100 Comics Stores Through Their Retailer Digital Storefronts Program


It’s great to see the digital side of comics combining with the retail opportunities in the print format. Hopefully this and Dark Horse’s system will help combine the two more!

Comic Stores Can Now Prosper From the Sale of Digital Comics From Top Comic Publishers

New York, NY- August 23th, 2011 – comiXology in partnership with ICv2, today launched over 100 online storefronts to sell digital comics as a result of its Digital Storefront program for retailers.  Participating comic retailers have gone live with their deployment of a comiXology-powered store and reader, enabling them to prosper from the sale of digital comics from top comic publishers, including DC Comics, Image, BOOM! Studios, Dynamite and many more. Also, in conjunction with DC and their Relaunch, all participating retailers will be able to sell all the same day as print comics.

Announced in January, the Digital Storefront program enables retailers the ability to sell digital comics with a simple integration into their existing site while tapping into comiXology’s vibrant digital marketplace. Any comic book fan will now be able to purchase digital comics online from their local comic store’s digital storefront with a portion of each purchase going directly to the retailer. All digital purchases will be compatible with the Comics by comiXology platform, providing fans the ability to enjoy their comics on their mobile devices (iOS and Android) and on the Web at their retailer’s websites by way of cross-platform synchronization.

“These retailers have put their trust in us from day one and we’re excited to make good on our commitment to bring them into the vibrant digital marketplace leveraging comiXology’s technology as a backbone for their success,” said David Steinberger, CEO of comiXology. “We have been working hard with our retail and publishing partners to make this program a reality for the benefit of the comic industry and take pride in starting to see it come to fruition.  We look forward to continuing on this important initiative and celebrating its success with all our partners.”

comiXology’s participating publishers DC Comics, Image, BOOM! Studios, Dynamite benefit from comiXology’s Digital Storefront Affiliate program through wider distribution on the Web and by strengthening the relationships between publishers, comic stores, and fans that have so successfully made comics a major force in world culture.

“Our deployment with comiXology as part of its Digital Storefront program for retailers marks the beginning of our introduction into the digital comic book world, which we believe will open up new revenue streams while strengthening our relationship with publishers and consumers,” said Chris Niles of Legacy Comics.  “From the adoption of its Retailer Tools and Pull List services, we’ve taken a long journey with comXology into the digital marketplace which culminated with the deployment of a comiXology-powered digital storefront and reader – making us one-stop shop for both print and digital comics.”

To request more information about the Digital Storefront Affiliate program, retailers can visit:

About comiXology
Since 2007 comiXology has been developing the technological infrastructure to bring comics into the digital mainstream and expose new audiences to the rich history and culture of the industry. Through partnerships with top comic book publishers including Marvel Comics, DC Comics, Archaia Entertainment, BOOM! Studios, Dynamite Entertainment and Image Comics as well as their own mobile and web apps which hosts over 12,000 digital titles, comiXology has become a leader in digital comic book proliferation. Also focused on creating strong ties with retail stores through its technology solutions, comiXology continues to transform the previously fragmented comic ecosystem into a vibrant and cohesive marketplace.

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