Ted Adams is CEO of IDW Publishing. He asked Bleeding Cool if we had any questions about, you know, stuff. You know what, turns out we did.
Rich: Youâ€™ve been one of the more digitally conscious publishers, recently announced that youâ€™re entering the Apple iBooks market to go along with your other initiatives. What are your successs and failures in digital, and how has experience affected your current output? And how has digital affected your print publishing business?
Ted: Like everyone, our greatest success has been with our iTunes Apps. Weâ€™ve quickly seen strong sales with the books weâ€™re selling through iBooks and I suspect that will become the biggest marketplace for digital graphic novels.
We also sold a lot of books through PSP and weâ€™re looking forward to them launching the new PSP in 2012.
Our fiscal year recently ended and our digital revenue was up over 100% and our print revenue was up over 20%. I think itâ€™s safe to say that digital sales arenâ€™t impacting our print business and that both are doing well for us.
Rich: But where do you think youâ€™ve failed â€“ or not performed to your expectations?
Ted: There have been some devices where our content hasnâ€™t performed as well as weâ€™d hoped. The most obvious example is probably the Blackberry. I love my Blackberry and Iâ€™ll be the last man standing with one but itâ€™s not a good device for Apps. Itâ€™s great for email and I love the physical keyboard but the Blackberry App store canâ€™t compete in any way with Apple.