Blog@Newsarama » What Price Digital Comics? No, Seriously: What Price?



I wrote about this earlier today for Time’s Techland blog (Look at me, crossing the streams of my writing gigs), but as I was doing so, I couldn’t stop thinking about the digital comics world: Multiple publishers and digital booksellers are facing a staggering seventeen class action lawsuits over the pricing of digital books, specifically something called “agency pricing,” which is essentially how digital comic prices are set.

Agency pricing is when publishers set the price of their digital releases, and that price point is used across whatever retailer sells said releases. It’s a system that’s been adopted by the big US publishing houses in response to fears that digital prices were so low that they were undercutting print prices and hurting the print retailers in doing so… Does any of this sound familiar yet?

What’s interesting to me is that, while the response from the digital book readers is sue the publishers and retailers for price fixing, the response from digital comic readers has been to… what, exactly? Gripe about paying $3.99 for Ultimate Comics: Ultimates but pay it anyway? Resort to piracy? I’m not sure what this says about comic readers as a mass audience – That we’re mild-mannered and likely to complain, perhaps – but it does make me wonder whether the results of the book publishing lawsuits could have an effect on the digital comics market and its pricing.

Of course, I’m still wondering when we’re going to work out digital comic pricing in general; I tend to think that Matt Fraction might have gotten it right with his attitude towards Casanova: Avaritia, releasing the digital version two weeks after print at a reduced price – $1.99 versus $4.99 in print – but missing the letter column. I could be wrong, of course. Is the same price as print for a day-and-date digital book a “fair” price? And if so, is the DC model of dropping a dollar after four weeks sensible, or has Marvel got it right by keeping things at full print price forever?

Price is likely to be the barrier to digital comics breaking through to a mainstream audience; the sooner this all gets worked out, the better. But who can really say what the correct price for a digital comic should be?

via Blog@Newsarama » Blog Archive » What Price Digital Comics? No, Seriously: What Price?.

Use my link below to get a $5 coupon on your first purchase on When you buy through my link, I earn a reward too! We both win! Check Out Digital Comics On Comixology Support 3 Million Years by buying through us at no extra cost to you!

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 4,580 other subscribers

This is 3 Million Years

3 Million Years is your mobile comics blog.

I will endevor to bring the latest news, reviews and commentary in digital comics online, on iOS and Android.

If you are looking for comics on the iPhone, iPad, Android and other mobile devices this is where you get your news!

With news from Comixology, iVerse and other developers and the latest comics from the likes of Marvel, DC, IDW and more you can get all you need from 3 Million Years

Do you want to talk more digital comics to me? You can contact me at the link below...
Contact Me
or go to the contact page and get me through one of the links!

Use my link below to get a $5 coupon on your first purchase on When you buy through my link, I earn a reward too! We both win!
Check Out Digital Comics On Comixology
Don't Forget To Subscribe The Digital Comics Podcast!


Comic Previews

Preview: 2000 AD – Prog 2082

May 21, 2018 Michael Nimmo 0

Here’s what’s inside this weeks issue of 2000 AD – Prog 2082   UK and DIGITAL: 23rd May 2018 £2.75 NORTH AMERICA: 23rd June 2018 $6.75 DIAMOND: MAR181846 COVER: JIMMY BROXTON In this issue: JUDGE DREDD: THE PARADIGM […]

Comic Reviews

Review: 2000 AD – Prog 2081

May 19, 2018 Michael Nimmo 0

Some thoughts on this week’s 2000 AD – Prog 2081 JUDGE DREDD: THE CHOSEN ONE by Rory McConville (w) Dan Cornwell (a) Abigail Bulmer (c) Annie Parkhouse (l) This one-shot really made me grin. The build […]

About Michael Nimmo 8992 Articles
Owner of the site, lord of all....