Blog@Newsarama » Who Watches The Digital Price of Watchmen?



Last week’s announcement that DC would be offering exclusive digital versions of certain graphic novels and collected editions on Amazon’s new Kindle Fire tablet may have raised a few eyebrows, but not as many as the price point of Watchmen is going to. ICv2 has noticed that Amazon’s Kindle Fire edition of the collected Watchmen will sell for just $9.99, compared with $19.99 for the print version.

While the decision was presumably Amazon’s – The site lists a “digital list price” of $17.99, and Amazon has a history of offering significant discounts on digital books – this nonetheless marks an interesting departure for DC’s digital pricing, which has generally held something close to parity with print or thereabouts ($2 cheaper for digital sounds like a DC decision, if that makes sense). I’m curious to see how much retailer outcry there will be about this, if any; after all, digital sales are nowhere near print sales at this point, and Watchmen will be a Kindle Fire exclusive title, cutting down its potential audience even further. And yet… 50% cheaper? I can’t see that going by entirely unchallenged, if only for the precedent it establishes…

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