Last weekâ€™s announcement that DC would be offering exclusive digital versions of certain graphic novels and collected editions on Amazonâ€™s new Kindle Fire tablet may have raised a few eyebrows, but not as many as the price point of Watchmen is going to. ICv2 has noticed that Amazonâ€™s Kindle Fire edition of the collected Watchmen will sell for just $9.99, compared with $19.99 for the print version.
While the decision was presumably Amazonâ€™s â€“ The site lists a â€œdigital list priceâ€ of $17.99, and Amazon has a history of offering significant discounts on digital books â€“ this nonetheless marks an interesting departure for DCâ€™s digital pricing, which has generally held something close to parity with print or thereabouts ($2 cheaper for digital sounds like a DC decision, if that makes sense). Iâ€™m curious to see how much retailer outcry there will be about this, if any; after all, digital sales are nowhere near print sales at this point, and Watchmen will be a Kindle Fire exclusive title, cutting down its potential audience even further. And yetâ€¦ 50% cheaper? I canâ€™t see that going by entirely unchallenged, if only for the precedent it establishesâ€¦