October 10, 2011 â€“ New York, NY and Los Angeles, CA â€“ ComiXology, the leading distributor of digital comics, has named Chip Mosher to its management team as Vice-President of Marketing, Public Relations and Business Development. Mosher will be heading up comiXologyâ€™s new Los Angeles office, expanding the companyâ€™s reach across both coasts.
â€œWeâ€™re doubly excited to add a tremendous asset like Chip to our team, while also expanding our physical presence to the West Coast,â€ said David Steinberger, CEO and co-founder of comiXology. â€œChip has one of the most imaginative and aggressive marketing and PR minds in the business, and his diverse background in comics brings a unique perspective to comiXology. And while comiXologyâ€™s presence is already felt worldwide, having a physical presence in the entertainment capital of the world has become a must for us!â€
Mosher most recently acted as Marketing and Sales Director for BOOM! Studios, serving as part of the team that took BOOM! Studios from promising upstart to top-tier publisher. Known industry-wide for his innovative marketing â€” like the â€œMark Waid is Evilâ€ viral campaign, which helped launch Mark Waidâ€™s series Irredeemable as one of the most successful new series in the past five years â€” Mosherâ€™s hands have touched every major product launch at BOOM! since mid-2007.
In the digital realm, Mosher provided early industry leadership when he helped mastermind the first same-day-as-print release of a digital and print comic with BOOM!â€™s North Wind series. He also oversaw BOOM!â€™s digital initiative, including the launch of BOOM!â€™s iPad application in association with comiXology.
On the publishing side, Mosher helped launch and oversee BOOM!â€™s new lit-comix imprint BOOM! Town. Mosher edited BOOM! Townâ€™s first release, Shannon Wheelerâ€™s I Thought You Would Be Funnier, which won the Eisner Award for Best Humor Publication this past summer.
Mosher also was selected this past summer as a judge for the prestigious Will Eisner Spirit of Comics Retailer Award competition.
Since 2007 comiXology has been developing the technological infrastructure to bring comics into the digital mainstream and expose new audiences to the rich history and culture of the industry. Through partnerships with top comic book publishers including Marvel Comics, DC Comics, IDW Publishing, Archaia Entertainment, BOOM! Studios, Dynamite Entertainment and Image Comics as well as their own mobile and web apps which host over 14,000 digital titles, comiXology has become a leader in digital comic book proliferation. Also focused on creating strong ties with retail stores through its technology solutions, comiXology continues to transform the previously fragmented comic ecosystem into a vibrant and cohesive marketplace.
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