If we never venture into the unknown, how do we get anywhere new? Thatâ€™s the lesson the Honda engineers learnt when developing the New Civic. Honda unveils the Civic at the 2011 Frankfurt Motorshow
In order to progress, it is necessary to venture into the great unknown. After all, treading along a common path will never lead to something new or innovative.
Thatâ€™s why when pursuing a new, improved, Civic the Honda engineers had to embark on a journey into â€˜the unknownâ€™. Our campaign tells this story and uses interactive experiences to teach the lessons they learnt along the way to developing the car.
This film showcases the unveiling of the Honda Civic at the 2011 Frankfurt Motorshow.