A good exclusive interview from Comics Alliance!
Beginning in January 2012, Marvel Comics will include free digital download codes, like those seen in this week’s Avenging Spider-Man, in every comic book in their Ultimate line, allowing readers to purchase a print and digital copy of the issue simultaneously. The issues, beginning with Ultimate Comics Spider-Man #6, Ultimate Comics X-Men #7, and Ultimate Comics Ultimates #7, will be polybagged to protect the code. ComicsAlliance talked with David Gabriel, Marvel Senior Vice President of Sales, and Peter Phillips, Senior Vice President & General Manager, Marvel Digital Media Group, about the announcement and what it means for Marvel’s digital strategy and sales.
ComicsAlliance: Had you talked to any retailers in advance about this? Was their reaction a concern?
Peter Phillips: Yeah, we did. Yeah. It was a concern of ours. We just wanted to sort of keep them as partners in this whole thing, let them know what we were planning on to sort of try to address any of their fears. But really, in the end, what it helped do was make the program that we are putting together seem a lot smarter. So that when we go out, there are fewer bugs in it. They were really a great sounding board for that.
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