If we never venture into the unknown how do we get anywhere new? After all, treading along a common path will never lead to something new or innovative.
Thatâ€™s why when pursuing a new, improved, Civic the Honda engineers had to embark on a journey into â€˜the unknownâ€™. Our campaign tells this story and uses interactive experiences to teach the lessons they learnt along the way to developing the car.
When designing the Interior of the New Civic, the Honda Engineers realised they needed Happiness to be their guide. For them it was the image of a Happy Dog in the back seat of the car which made them keep the Magic Seats. This game hopes to take you on a similar journey to Follow Happy.
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