Marvel’s Digital Disarray | iFanboy

I’ve never been too sure myself on what Marvel are doing digitally – it seems to be that they are trying to keep everybody happy!

This article rounds it all off nicely!

Two weeks ago, we had one of the most thoughtful and passionate discussions I’ve seen in a very long time about the status quo of Superman. That piece was originally supposed to involve two discussions on status quo, but as I kept typing, it became very clear that the piece was best suited to discussing the maligned superhero.  Let’s move onto the second part of the piece.

While discussing the first issue of Avengers vs. X-Men, we talked a lot about what could very well be another new status quo in comics — the extra “augmented reality” feature in the printed book.  For those of you who haven’t picked it up, throughout the issue there appeared this little “AR” graphic on various panels, with zero explanation, until you got to the end of the book.  The logo was actually a visual cue for you (and, ultimately, a mobile phone application), that would show extra content on the phone screen, floating above the comic book’s printed page — an augmentation of reality, an extra layer of information that was supposed to enhance the experience displayed on the page.

Read the rest here: Marvel’s Digital Disarray.

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