ICv” have an interesting interview up – and the figures about digital sales caught my eye!
We recently caught up with Image Publisher Eric Stephenson to talk about the comics market and Image’s place in it. In Part 2 of this three part interview, Stephenson talks about the digital and graphic novel portions of the market, and reveals that digital is now a “double digit percentage” of Image’s sales. In Part 3, Stephenson talked about what makes Image unique, and argues that “over the last 20 years, you can’t point to anything new that has been created by Marvel and DC that’s had any lasting impact.” And in Part 1, Stephenson talked about his view of the comics market, including the revelation that Saga #1’s four printings now total around 70,000 copies, and discusses what numbers are revealed and what they tell us.
Can you characterize digital as a percentage of your sales?
It varies title per title. The overall percentage is small. There are books that do very well and there are books that, for whatever reason, don’t do as well digitally.
Single digit percentages?
Oh no. There are titles that do single digits, but overall I would say digital is a double digit percentage of sales.
Read the rest at: ICv2 – Image’s Digital Sales Are a ‘Double Digit Percentage’.