Teddy Bare – Talking To Ted Adams Of IDW Publishing | Bleeding Cool



Ted Adams is CEO of IDW Publishing. He asked Bleeding Cool if we had any questions about, you know, stuff. You know what, turns out we did.

Rich: You’ve been one of the more digitally conscious publishers, recently announced that you’re entering the Apple iBooks market to go along with your other initiatives. What are your successs and failures in digital, and how has experience affected your current output? And how has digital affected your print publishing business?

Ted: Like everyone, our greatest success has been with our iTunes Apps. We’ve quickly seen strong sales with the books we’re selling through iBooks and I suspect that will become the biggest marketplace for digital graphic novels.

We also sold a lot of books through PSP and we’re looking forward to them launching the new PSP in 2012.

Our fiscal year recently ended and our digital revenue was up over 100% and our print revenue was up over 20%. I think it’s safe to say that digital sales aren’t impacting our print business and that both are doing well for us.

Rich: But where do you think you’ve failed – or not performed to your expectations?

Ted: There have been some devices where our content hasn’t performed as well as we’d hoped. The most obvious example is probably the Blackberry. I love my Blackberry and I’ll be the last man standing with one but it’s not a good device for Apps. It’s great for email and I love the physical keyboard but the Blackberry App store can’t compete in any way with Apple.

Read the rest at: Teddy Bare – Talking To Ted Adams Of IDW Publishing Bleeding Cool Comic Book, Movies and TV News and Rumors.

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