Sponsored Post: BT EVERYDAY LIVES – Maritime & Coastguard


It’s a big year for the UK and the eyes of the world are on us as we shift seamlessly from Jubilee celebrations to a summer of elite sport. But in between the glitz and glam everyday life goes on.

Technology is something we all have in common — the great enabler, helping us all do our jobs better in this busy year. We work hard, and then play hard — relying on technology to support our efforts.

So, to balance out the focus on parades, pomp and sporting contest, BT have decided to celebrate the everyday achievements of people from across the UK.

The Everyday lives campaign showcases how BT’s technology can help everyday people do their job better in the busy year of 2012. There are thousands of Britons doing great things around the country and its time to give them the recognition they deserve from a personal perspective.

Meet Anthony:

Meet Anthony — an estate agent and volunteer rescue officer for HM Coastguard. He explains why a reliable communications network is vital to ensure everybody can work effectively together as a team to help save lives.

How BT helps:

The UK has over 10,500 miles of beautiful and often remote coastline. But when an emergency call comes in the Maritime and Coastguard Agency needs to be able respond quickly to get help to the people that need it most.

As a vital emergency service it has to be equipped to deal with critical life and death situations. And behind the scenes, it needs a communications infrastructure as impressive as the people on the front line.

That’s why it has trusted BT to provide its communications network and help it save lives.

From the control rooms of the Maritime Rescue Coordination Centres to the devices alerting volunteer coast guards to an emergency, BT is the backbone of the fabulous work the agency does. By providing its voice, network and radio communication infrastructure, BT helps the Maritime and Coastguard Agency stay connected and operational in difficult to reach places and sometimes difficult circumstances.

Meet Tim:

Meet Tim, a teacher at Sheringham Community Primary School in Norfolk. He explains how BT technology has enabled the pupils to work more effectively and develop their ability to work as a team.

How BT helps:

Norfolk County Council provides IT services to over 400 schools and colleges with more than 100,000 pupils and students between them.

With BT Compute every pupil and teacher has a single sign-in that allows them to safely and securely access their school desktop from any device, at any time, from anywhere.

With such a simple system, schools benefit from fantastic learning facilities, and the council can cut costs and boost efficiency, helping it focus its resources where they’re needed most.

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