I like Mark Millar’s work, and his attitude was a little disappointing regarding digital comics, which I felt was short sighted.
Well I commend him for coming out and admitting he was wrong about them! Which is good for us all!
As always, it’s the economy, stupid. I looked at two and a half years worth of figures, taking the market as a whole, since digital first started becoming a thing… and it looks pretty damn awesome. Every financial quarter seemed to indicate growth and the dip the industry had been feeling prior to 2011 was reversed and accelerated into very impressive growth. There’s a couple of blips (like this most recent January), but the overall trend is a very healthy one and I’m reminded of what happened when we launched the Ultimate line at Marvel a few years back. Nobody could explain it, but all those issues put on the Marvel server to be read for free actually found INCREASES in their print sales. Again, I can’t pretend to figure out the logic, but from speaking to retailers, speaking to other pros, speaking to readers, speaking to distributors, talking online and every other piece of investigating I’ve done since I sounded that death knell two and a half years ago the resounding overall conclusion is that digital has been inarguably good for comics as a whole.
Read the whole thing here