Sponsored Post: LE LOUVRE-LENS


We are delighted to announce that the EPCC (Public Establishment for Cultural Cooperation) has entrusted Claudine Colin Communication with press relations for the Louvre-Lens, opening on 12 December 2012.
The implantation in Lens (Pas-de-Calais) of one of the most famous museums in the world, demonstrates the Louvre’s strong commitment for the decentralization and democratization of culture. Marked by the industrial crisis, this project provides the opportunity for this former minefield to welcome one of the most prestigious art collections in the world and redefine itself by betting on its cultural attractiveness.
The Japanese agency SANAA (Kazuyo Sejima and Ryue Nishizaw), winner of the 2010 Pritzker Prize, in collaboration with American museum architects Celia Imrey and Tim Culbert and landscape architect Catherine Mosbach, have been selected to design the new Louvre-Lens. Designing a low structure, which is airy, fluid and accessible, the building is harmoniously integrated into the site without crushing it by its presence. Covering an area of 28,000 m2 (301,390 sq ft), the structure consists of five main glass and metal buildings, which opens out on an exceptional natural environment of 20 hectares.
The museum will have two semi-permanent exhibition spaces: the Great Gallery and the Glass Pavilion. Within the Great Gallery, the Gallery of Time will present masterpieces from the Louvre collections in a chronological and transversal manner, reflecting the history of art from the 4th millennium BC to the middle of the 19th century. Among the highlights are Liberty Leading the People (1830) by Eugène Delacroix, Portrait of Baldassare Castiglione (1514-1515) by Raphael, Mary Magdalene with a Night Light (c. 1640–45) by Georges de La Tour and Louis-François Bertin (1832) by Ingres. Visitors will be prompted to “revisit” the history of art and also the history of humanity.
The Glass Pavilion, located after the Gallery of Time, will offer an additional exhibition space to welcome related thematic exhibitions. Following the Gallery of Time, the first exhibition will be dedicated to the perception of time.
The inaugural exhibition “Renaissance” will present in the Exhibitions Wing, major artworks of the greatest masters of the Renaissance (Raphael, Mantegna, Pisanello, Jan van Eyck, Albrecht Dürer, Lucas Cranach…), also opening on 12 December 2012.
The Louvre-Lens is sponsored by the Region Nord-Pas-de-Calais, the European Union, the Department of Pas de Calais, the town of Lens-Lievin, the state and many patrons: Crédit Agricole Nord de France Veolia Environnement, Auchan, Nexans, Caisse d’Epargne France Northern Europe, Caisse des Dépôts, Orange Chamber of Commerce and Industry Grand Lille, French Mechanics, Crédit du Nord, AG2R La Mondiale, Total Foundation, Homes & Cities, Trends, Vitra, SIA Group, Crédit Mutuel Nord Europe.

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