In 2007, Marvel became the first major comic book company to bring their library online in a significant way with Marvel Digital Comics Unlimited. Now, the next level of their digital subscription service, Marvel Unlimited offers fans over 13,000 of Marvel’s greatest comics and continues to grow each and every week, comprising the most comprehensive digital comics library offered by any comics publisher.
“The number one thing that went into making Marvel Unlimited new and better is customer feedback,” says Peter Phillips, the Senior Vice President & General Manager of Marvel’s Digital Media Group. “Our fans were screaming that they loved our subscription offering but [we realized that] it’s time to make some changes, and a lot of what is in this new launch came directly from the fans. They described exactly what they wanted, and of course we added our own touches to it.”
The new Marvel Unlimited focuses on mobile devices with an all-new app for iPhone®, iPad®, and iPod touch®–coming soon to AndroidTM devices—and utilizes Marvel’s patented digital reading technology. The service will provide a seamless access via mobile device or web-browser, so readers may not only stream content while connected to the Internet, but also read a select amount of comics offline via the app.
Read the rest at: SXSW 2013: Marvel Unlimited | News | Marvel.com.