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Ford’s technologies form the basis of Ford’s brand pillars: Quality, Green, Safe and Smart. Each of the technologies is designed to enhance your driving experience, without compromising on safety and performance.

 

Take Ford’s 1.0-litre award-winning EcoBoost engine, which combines a high power and a broad spread of torque, with reduced CO2 emissions and lower fuel consumption. To prove how this small but powerful engine performs when compared with the likes of a Ferrari Enzo, Ford puts it to the test on the infamous Nurburgring racing circuit. The track time results are really quite remarkable.

 

How do we then test a technology that helps to prevent collision in slow moving traffic? At speeds of under 19 mph, the clever Active City Stop technology detects if the car in front has unexpectedly stopped, and automatically applies the brakes for you. See how multiple Ford Focus vehicles fitted with Active City Stop fare when a truck unexpectedly brakes in front of them.

 

These are just two of the technologies being put to the test. To fully demonstrate Ford’s other remarkable technologies, they have filmed a series of dramatic digital films which test the technologies in amazing ways. From parking a car on the roof edge of a city skyscraper using Active Park Assist, to a diver diving through a Ford B-MAX thanks to its ingenious Easy Access Door System.

 

Check out www.ford.com to experience the technologies for yourself. This new look homepage includes a scrolling feature listing Ford’s range of smart, safe and green technologies. By selecting a feature, users will be able to find out more about the benefits of that technology with specially created videos.


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