Apparently, the “leading position” of ComiXology finally got Marvel Comics to expand its commitment with the distributor. Marvel, which holds the largest market share in the comic book industry, began selling digital comics this week on ComiXology’s website for the first time. The move adds to a relationship that already had Marvel’s comics on ComiXology’s Apple iOS app. Marvel’s stand-alone app on iOS is also powered by ComiXology.
The addition of Marvel to ComiXology’s web store is a significant move for the publisher, because Marvel’s previous web presence was mostly back issues that were available through its own subscription service, Digital Comics Unlimited, or through digital sites like Graphic.ly.