Follwing on from my report last week about IDW’s mobile and digital strategy. CBR’s Robot 6 have some further thoughts:
Y’see, the potential digital audience doesn’t have the same biases and preferences as the direct market, and the concept of smaller publishers fighting against the might of The Big Two falls even further to pieces when you realize that one of those two hasn’t bothered to show up just yet. And, to IDW’s credit, they’ve got a lot of big toys that a lot of people will recognize with their Transformers, GI Joe, Angel and True Blood licenses amongst others, as well. So, is this a case where being first and relatively recognizable is going to pay off?
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