While running around Toy Fair we ran into Wizard’s Gareb Shamus who told us that the newWizard World Digital will Launch February 2 as a free app for iPads, iPhones and online. It will be ad supported. He stressed that the new incarnation of the magazine will take advantage of all the things you can do on the internet. We asked him about the difficulty of competing for news in the current sphere where nerd news is usually broken at the Daily News or USA Today and he replied (paraphrasing) that the news wouldn’t be what you would expect. “We can tell our audience of millions about something cool they’ve never heard of.â€
Wizard World shows are doing very well, he said. “It’s a story that no one is talking about.â€
We’ll say this: Shamus is a man who believes in his brand.
