If DC’s Justice League Beyond going digital first before seeing print in next year’s ongoing Batman Beyond series made you hopeful that the publisher was considering a push towards more digital debuts, EVP Sales, Marketing and Business Development John Rood has some bad news for you on the latest edition of the Word Balloon podcast:
I think you’ll see us still experimenting, but I don’t think that any time soon digital first will expand greatly as a tool in our toolbox, you know? It’s something we’re experimenting with, but it’s not something that’s going to take a greater share of voice in the coming months. I don’t expect bigger ticket items, in terms of the effort to edit and create them, and then the effort to sell and pay for them, to be digital first any time soon.
There goes my dream of a digital-first Grant Morrison-written World of Krypton mini-series, I guess…
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