More on AR and Digital Comics from Marvel!
Earlier this month at the interactive portion of the South by Southwest festival in Austin, Texas, Marvel announced a multi-faceted digital initiative called “ReEvolution” — meant to move the needle on not just the way digital comics are presented, but an attempt to bridge the worlds of their print and digital products.
The first two ReEvolution platforms introduced were “Infinite Comics,” comic book stories designed specifically for tablets and smartphones, to take advantage of not only the dimensions of the devices, but also capabilities unique to digital; and an AR — augmented reality — app intended to enhanced the print comic book reading experience by unlocking DVD extra-style bonus features on mobile devices.
Both are unveiled to the comic book-reading public on April 4 with the release of Avengers vs. X-Men #1 — a purchase of either the print or the digital version of that issue comes with a free download of the first Infinite Comics title, Avengers vs. X-Men #1 Infinite by Mark Waid and Stuart Immonen, starring Nova (it’s also available separately on Marvel’s iOS and Android apps for 99 cents). Avengers vs. X-Men #1 is also the first comic to be compatible with the AR app, a free download available that same day.
Newsarama talked to Marvel’s Peter Phillips — the publisher’s “Senior Vice President & General Manager, Digital Media Group” — about ReEvolution and the potential he sees in both Infinite Comics and the AR app, plus recent moves such as including free download codes with each $3.99 print comic as of June, and the balance of keeping traditional retailers happy while continuing to innovate on the digital front.
Read the interview at