Recently, designboom and INFINITI launched an international competition worldwide to find the best of the best talent in the digital art world, with each theme focussing on one element of the INFINITI brand.
The first theme was “Inspired Performance” (http://www.infinitieurope.com/aboutinfiniti/digitalart.html) and garnered huge international interest, with over 500 entries from all over the globe. Six finalists were announced and their work was exhibited at various INFINITI Centres across Europe.
In March this year, Japan-born Shinji Nukumi was announced as the winner and was awarded €10,000 for his brilliant artwork entitled ‘INFINITI Passion’ at the official inauguration of the INFINITI Centre Marseille. His design is composed of a series of eye-catching projections on to an Infiniti G Coupé model, which focuses on the ‘inner’ dimension of the car to be able to see the potential of the brand.
Now, designboom and INFINITI are launching the next theme in the competition – “Curved Visions”. Participation is open to applicants worldwide, particularly professionals, design-enthusiasts and students. Participants are asked to design a memorable experience via spectacular or interactive digital artworks or performance, to be displayed in the new showrooms that INFINITI is opening throughout Europe and during other premium events of the brand.
