ClickZ has an article online about the possibility of advertising within digital comics. I really don’t know how workable that would be as, as stated, advertising in comics has never seemed that productive. A possibility would be to maybe use data collected in reading habits of users to target with specific adverts – obviously then there are privacy issues!
“Digital comics are still very much an experiment but with the arrival of the iPad and iPhone things have started to rev up faster than most of the people in the industry thought they would,” said Michael Murphey, CEO of Waco, TX-based iVerse Media, a digital distributor of comics. “The vast majority of these successful programs are for mobile devices, which can provide a similar experience for fans by letting them carry and read their favorite titles.”
Another appeal of mobile devises for publishers is the business model. Currently most the leading comic publishers such as Marvel, DC Comics, Dark Horse and IDW are trying to recreate the print experience, with consumers paying to download what they used to go to their local comic store to purchase
Check the whole article out here
