From Comics Worth Reading:
Well, what do good comic shops do well? They select deserving material to promote and allow you to browse comics you might not otherwise have sampled. They serve as recommendation sources, in other words. And there’s already a digital model for that. It’s called being an Amazon associate (or similar for other programs, although I’m going to use this example because I am one and familiar with how it works). Although Amazon can sell direct to anyone online, they are willing to pay for links that result in sales. It’s a tiered program, based on how much business you bring them — percentages start at 4% and escalate based on number of items sold to a max of 8.5%, with particular categories Amazon wants to emphasize at 10% or even 15%.
Read the rest here
